1 Comment

  1. Cristina January 20, 2008 @ 11:55 am

    …and to think that people make money to create such a busy, hard to look at website.

Zappos succeeds by focusing on the customer, not good taste.

Type Violations Comments (1)

Zappos HomepageYikes. Where do i start? this site is just atrocious. Let’s count the violations, shall we?

  1. How many typefaces can you fit on one page? Mixing more typefaces than one can count on two hands is quite a feat.
  2. Squeezing type into small spaces with no breathing room (see free shipping promo on right rail)
  3. Different sizes and typefaces on “Shop for:” and “Search” which seemingly should have the same prominence since they both use the same graphic icon in close proximity (hey, at least the “other” section headers are consistent! er…except for that rule under “Shoes by Department” that’s nowhere else to be seen).
  4. Wow, they actually have real quote marks for the customer testimonial at the bottom of the page. Too bad there’s a huge gap between the end of the quote and close quote mark.
  5. Did anyone notice W i d e Shoes on the right rail? Someone please put me out of my misery. I can’t stand to look for any more…

You’d think a company that dedicates so much real estate to graphical text treatments would have some sort of style guide to create a semblance of consistency for all of those promotional units. Beyond type, the sporatic use of color ain’t helping – but that’s a whole ‘nother topic for a blog about color theory.Zappos is renown for their customer service, and that’s helped them become an increasingly popular, and highly successful website. Fortunately for Zappos, their design (if you can even call it that) doesn’t seem to hurt their sales. $600M in revenue per year ain’t too shabby. Imagine what they can do if they fixed it just a little. This reeks of opportunity. Some skilled designer out there who has the ability to educate executives on the concepts of good design and usability should be able to do some serious damage (as in good) to their margins.Hopefully, someone gives this site a facelift soon so no one can say, “good design is not required to run a successful website.”

Ken @ December 3, 2007

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